
ICICI Prudential Life saw a 19.45% drop in Value of New Business for FY24, totaling Rs 2,227 crore.
Management is now prioritizing absolute VNB growth over high margins to capture broader market share.
New tax rules on premiums over Rs 5 lakh significantly cooled the demand for high-ticket non-par products.
Despite VNB challenges, PAT rose 5.1% to Rs 852 crore, showing underlying operational strength.
Annualized Premium Equivalent (APE) grew 4.7%, indicating a steady inflow of new policy business.
The insurer is transitioning toward ULIPs and retail protection to align with current regulatory frameworks.
Expansion of agency channels is reducing the historical heavy reliance on bancassurance partners.
VNB margins contracted to 24.6%, down from 32% in the previous fiscal year.
Growth is driven by Premium, Protection, Persistency, and Productivity to ensure long-term sustainability.
Analysts suggest the company's pivot toward volume will build a more resilient valuation by 2026.
A renewed focus on individual retail customers is helping offset the loss of institutional high-ticket sales.
The company maintains a strong solvency position, well above regulatory requirements for safety.
By 2026, ICICI Prudential aims to reclaim its VNB trajectory through a balanced and diversified portfolio.
Get the latest in Finance, Tech, and Global Markets.